What is Pay-Per-Click Advertising (PPC)?

Is your business being found when consumers need you? Pay-per-click campaigns, or paid search, allows you to bid on keyword terms, relative to your business, for ad placement within a search engine. An effective pay-per-click campaign is a highly controllable way to earn a spot in Google, Yahoo, Bing and other search results.

A well-controlled PPC campaign can bring an immediate boost to your business’ traffic, leads, and sales, while SEO promotes long-term growth. When paired together, PPC and SEO can increase brand visibility exponentially and provide a substantial return on investment (ROI).

Generating Quality Traffic That’s Crafted to Convert

Reaching your exact clientele when they are searching for your product, and then enticing them to click through to your site is more challenging than ever. Our team of PPC experts recognize this fact. How do we combat it? With ongoing refinement and routine maintenance of your campaigns, a deep understanding of your industry, including qualitative and quantitative keyword research.

Our pay-per-click campaigns are specifically crafted to convert. By continually updating an optimal strategy and ad copy optimization scores, we can attract the qualified leads you need to give your business a boost. Our staff of highly skilled PPC experts are Google AdWords certified, making us especially talented at designing PPC campaigns meant to increase your business’ ROI.

Here are some of the ways we ensure PPC campaigns are successful:

User Experience ptimization

Competitive Ad Research

Local Listings Optimizations

Continual Monitoring & Optimization

Website Speed Optimization

Analytics & Performance Reports

Our PPC Management Solutions

With pay-per-click advertising, your business can bid for specific keywords on search engines and partner websites. There are various PPC ad formats we can utilize to create a paid advertising campaign that delivers instant traffic to your site:

  • Text Ads 
  • Display Ads 
  • Remarketing Ads 
  • Shopping Ads 
  • Search Engine Ads (ex: Google Ads) 

SearchActions Executes PPC Campaigns That Meet Your Business Goals

Whether we’re setting up your very first campaign or overhauling an existing one, we optimize each campaign to create the best return on your investment. Launch your targeted digital advertising campaign today.

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