General category
Search Engine Optimization (SEO) involves dozens of activities aimed at improving the rank of a website in search engine results pages (SERPs) when a user performs an online search using particular keywords. Select Browser. Find search box. Click. Type. Enter. Instantaneously, almost magically, a list of answers appears. I say almost magically because it’s not magic; it’s math. […]
SEO Basics for Any Business Read More »
It takes a lot of time and effort to keep all your company’s pages on social media up to date. Is it worth it?
Is Social Media a Waste of Time (and Budget)? Read More »
Startups are fueled by dreams, but long-term success is impossible without a solid marketing strategy.
What I Learned about Marketing While Working for a Startup Read More »
Google My Business gives business owners a way to interact with customers, appear on Maps searches, and rank higher in search results, all for free. Learn more…
Getting the Most out of Google My Business Read More »
Video is the most powerful way to reach people outside of paid advertising. Here’s how to make it good on the cheap.
In-House Video: The Tool Your Team Cannot Go Without Read More »
How Helping Google Helps Your Business TRILLIONS OF QUERIES are entered into Google every year, but an astonishing 15 percent of daily searches are new. This leaves a massive content gap, much larger than publishers typically anticipate. Google’s newest brainchild, Question Hub, was developed solely to help users find answers to questions Google had never been asked before. It’s easy to learn, streamlined, and above all, it’s a
Asked and Answered: Getting to Know Google Question Hub Read More »
Top 10 trends that your healthcare can enact as it designs a marketing strategy for next year.
10 Healthcare Marketing Trends for 2021: Getting Back on Track Read More »
SEO is both affordable and quantifiable. SEO helps your website get in front of the right users who are more likely to become your customers.
Infographic: SEO for Small Business Owners Read More »
To ensure that your business survives the COVID pandemic and related economic fallout, you need to come up with flexible solutions and be smart about marketing efforts. Now is the time to think outside of the box.
Marketing During COVID-19: A Guide to Pivoting Your Business, Website, and More Read More »
Your customers absolutely look at online reviews. So, it’s imperative that they highlight your compan’ strengths.
Why Online Reputation Management Matters Read More »
